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Theme: St Patricks crafts
DIY Challenger: Hi Jenny Brown
Project: DIY beer koozies made from socks

Since I already boasted about how cool Jenny is in the synopsis post and I don’t want to make her blush too much, I will get right to the cool shiznit she made for St Patricks crafts.

Promo item: Hanes socks

I was super excited to get Hanes socks in my swag bag at the Rakuten Symposium (a conference about brands that advertise online). The double-edged sword is that the organizers had some leftover bags and I got them (score!), much to the demise of my sock drawer.

See, I don’t have enough room to house all of those squishy Hanes socks in my drawer.

So I tossed some Hanes socks in Hi Jenny Brown’s DIY Challenge box. Honestly, I thought she would just wear them. I didn’t know she would get her beer to wear them as a homemade can koozie.

(Shoulda known though, she’s a crafty craft beer lover)

Anyways, this is just genius to me.[/vc_column_text][vc_column_text]

How to make DIY beer koozies out of socks

If you’re like Jenny and get inspired to put socks on your beer instead of your feet, here is a recipe to get you going. Lucky thing is, you probably have what you need to make a homemade koozie already.

Jenny’s Supplies:

  • Hanes promotional sock
  • tie-dye
  • rubber bands


1. Grab a sock! Jenny started with the soft, cushiony Hanes sock I scored from the Rakuten Symposium in San Francisco earlier this year. A lonesome sock from your drawer will do.

how to make diy sock koozies with Hanes socks[/vc_column_text][vc_column_text]2. Wrap rubber bands (rubbah as those of us from RI say, elastics as they are called elsewhere) around your socks. The more you wrap, the more marbling you’ll get. (I personally love how Jenny wrapped the rubber bands – the green looks like stone).

rubber bands for sock tie dye

[/vc_column_text][vc_column_text]3. Tie-dye! Get inspired. If you are going for a more complete St. Pats (or other holiday) get-up, look for promo items around your house to tie-dye. Jenny utilized the free TOMS flag I got with some shoes I bought last summer (spoiler alert: I am wearing them NOW as I write this post!), and a canvas promo bag I got at a promotional item conference in Las Vegas. To complete the look, Jenny added a crocheted four-leaf clover (love it!).

how to make diy sock koozies

[/vc_column_text][vc_column_text]6. Send us pics: @promoanalyzer + @hijennybrown + #diychallenge[/vc_column_text][vc_column_text]4. Hold up your sock to the bottle of your choice, cut where appropriate to make the hole for your DIY beer koozies. I like how Jenny left the heel on the sock (I would stick the bottle cap or a phone if possible in it – or chocolate – because everyone could use a little chocolate with their beer).

diy beer koozies from socks[/vc_column_text][vc_column_text]5. Grab a beverage and make it happen!

how to make diy sock koozies and diy beer koozies

[/vc_column_text][vc_column_text]Now, I don’t know if you want to mass produce these custom beer koozies for an event (hey, maybe if you have a small wedding you can make them as wedding beer koozies!). But, depending on how many friends you have, this could be really cool for a backyard BBQ.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]Check out more inspiring St Patricks Crafts Jenny made for her DIY Challenge.
Don’t forget to follow @hijennybrown on Twitter & Instagram

Special thanks to photographer Erin Markan of Folks Collected[/vc_column_text][vc_separator color=”turquoise”][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]


Have what it takes to get crafty with the DIY Challenge?
Ping me at jenna@promoanalyzer.com.

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