[fusion_text]Can you trace back your career today to your childhood? I bet most of us can pinpoint moments where the “spark” was lit. As I update my resume from time to time, I struggle with removing my early part-time jobs, the ones that gave me that marketing “spark”. They’re just barely hanging on the page, now consolidated on one single line. They are still completely relevant to the work I do today, but won’t make or break jobs I apply for almost a decade later.

To help ease the pain of letting all my promotional event marketing jobs “go” from my resume, I’m dedicating this post to the foundation of my marketing career…

My history with experiential event marketing dates back to the anticipation of my 13th birthday in Cranston, RI.

Armed with the yellow pages and sufficient lack of supervision that one receives when young babies take over the house, I plugged up our only land line for hours to contact every listed vendor that could help me execute a HUGE 13th BIRTHDAY BASH. Yes, I conducted my first event ROI analysis at 12. Unfortunately, babysitting was not going to fund my bday at a venue “hall” with catered soda and cupcakes. Likewise, birthday income was an unreliable source to repay my potential party debt. Long story short, the bash never happened. But I think it sparked my interest in event marketing.

Fast forward to 2007. The newly-graduated and ready for the world version of myself was not about to move back home. I packed up and moved to Baltimore, MD where I applied for and landed dozens of freelance marketing gigs.

I was the 1st person to drive the Monster Energy Drink truck when the Baltimore Street Team began in 2007! My first guerrilla job in Baltimore, it was a ton of fun and I continued working nights/weekends even during landing a “real” full-time marketing job.[/fusion_text][imageframe lightbox=”no” lightbox_image=”” style_type=”none” bordercolor=”” bordersize=”0px” borderradius=”0″ stylecolor=”” align=”none” link=”” linktarget=”_self” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ hide_on_mobile=”no” class=”” id=””] [/imageframe][fusion_text]

Driving the huge Monster Energy Drink branded Chevy Silverado was great,
but parking it? Not so much!

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Distributing free Monster Energy Drink it to MD, VA, DC fire houses!

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Love Halloween? Then you may love all the fun outfits that come with
promo gigs. For the Dove Chocolate Bliss campaign we got a free
silky shirt to wear over our tops, plus 5,203,089 calories in chocolate.
YUM!

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The DC Lottery campaign involved encouraging festival-goers at
many DC events. Participants posed with bags of mulah in front of
a paparazzi display. I snapped their photo and put it in a DC Lottery
magnet frame. 
I still use my DC Lottery lunch cooler from this promo.

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As part of the Cosmo Girl magazine promotion at the
University of Delaware I distributed Paul Mitchell products
and the magazine at a campus concert event.

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What better way to get to know my new home in Maryland than to
work for CareerBuilder.com at the Maryland State Fair?
While sporting a shirt that said “Work Bites” (not sure why you would
give that to career-seekers?) I took photos of people spinning the wheel
to win all sorts of stuff they already owned but wanted very badly,
including bottle-openers and pens.

After holding out for days, I gave in to the snowball and fried oreo
cookie vendor across the way. Experience of a life, let me tell you.

[/fusion_text][fusion_text]Are you wondering what to keep on your resume?

Feel free to reach out (jenna@promoanalyzer.com) if you want any suggestions.

I’m happy to help.[/fusion_text]