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Think virtual reality at events is crazy?

Think again.

Over the past few years I’ve noticed the big virtual reality helmets at gaming and mobile events in San Francisco, but the technology is getting smaller and more accessible.

Virtual reality at events is increasing.

At SXSW in Austin, the Mountain Dew sponsored snowboarding game using virtual reality goggles from Oculus Rift.[/vc_column_text][vc_single_image image=”1457″ border_color=”grey” img_link_large=”” img_link_target=”_self” img_size=”large”][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]I couldn’t believe there was a mobile phone inside the goggles! The virtual reality goggles themselves weren’t much larger than standard snow goggles. I watched people put on the goggles and transform into snowboarders. They could look up, down, spin around, and never leave the snowboarding game.

The only thing virtual reality couldn’t help participants experience was the soggy, wet, cold snow pant butt that comes along with snowboarding for the first (or tenth, or twentieth…) time. But maybe that is for the better.

With augmented reality glasses on the rise and the technology behind them getting smaller, faster, and more believable every day, it is only a matter of time before virtual reality at events isn’t limited to the tech or gaming industry.

I imagine future travel conferences leveraging virtual reality at events to transport attendees to the hottest travel destinations around the globe. The car industry could put drivers in virtual seats before the newest car models are even produced, allowing them to get feedback on the trade show floor. Medical conferences could put virtual tools in the hands of attendees walking the expo hall. Furniture conferences could quickly upload dimensions of attendee’s living rooms to help them purchase items right on the show floor.

It’s pretty amazing to think how internet access (even at hundreds of dollars a day) increases the experience and communication at conferences. New technology such as virtual reality at events will definitely be a changer.

If you find any cool examples of virtual reality at events, send ’em over, puhlease![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]

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